Jun Shen Chia, Global Expansion, Xbox (Gamescom Asia 2024)

In this insightful interview, I sit down with Jun Shen Chia, who leads Global Expansion for Xbox in South East Asia, to discuss the challenges and strategies behind growing the Xbox brand in this diverse and rapidly evolving market. We dive into Xbox’s approach to new regions, the future of gaming in South East Asia, and how Xbox plans to make its mark on the gaming scene across these vibrant communities.

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